Dash2do.com is a self-service online platform that provides inidivuals and businesses with services to create more time and improve efficiency. It bases its competitive advantage on the provision of customer service excellence. In pursuit of this strategy the company looked to BulkSMS.com’s text messaging solution which is now integral to the business on all levels from accepting bookings to assigning people to staff bookings, and finally billing the client for the work done. Bulk SMS is helping build trust in its brand as the ‘concierge service of choice’.